Our freedom is on the ballot. Pressing national and local issues remain at the forefront of our conversations – from the end of Roe v Wade to ongoing voter suppression tactics to major water crises – and we know these challenges have particular ramifications for Black voters and our families. Knowing our power and our influence on these issues, right-wing leaders have created a racially charged environment of fear around the most fundamental right of voting.
But we will not allow this culture of fear, intimidation and frustration hinder us from showing up and turning out.
Our “We Won’t Black Down” campaign and bus tour is democracy in action. Black Voters Matter is putting the Blackest buses in America back on the road for a 12 state tour which will make stops throughout the South and Midwest engaging with Black voters, policymakers, faith-based leaders, Black influencers, and HBCU students.
Coinciding with National Black Voters Day on September 16, this GOTV campaign is designed to:
1. Raise awareness on issues impacting local Black communities,
2. Engage in on the ground GOTV mobilization efforts particularly around local and state elections,
3. and Build community power through the celebration of Black love and joy.
The tour includes multiple activations that reflect BVM’s vast programming and partnership network, including the Florida coalition campaign “We Draw the Lines,” which seeks to draw attention to gerrymandering underway in the state; BVM’s Take the Field Initiative focused on GOTV efforts on local HBCU campuses; and various partnerships, including BET, The African Methodist Episcopal Church (AME), National Pan-Hellenic Council (Divine Nine); among others.